Business Jobs

VP Marketing (f/m/d/)

By 17th July 2019 August 14th, 2019 No Comments

About The Job

As the VP of Marketing you will be the company’s first marketing hire reporting to the CEO. The ideal candidate has extensive hands on B2B experience and will lead the efforts across all aspects of demand generation, marketing operations, digital marketing, events and communications while shaping the Receeve brand as we continue our growth trajectory. You enjoy building the foundation to drive awareness of a disruptive industry solution and helping to educate the market and clients on how an innovative approach can improve their business. You are innately curious about business, technology, and new approaches to B2B marketing and thrive using data and technology to test and execute ideas. 

Responsibilities

Marketing Operations

Own all of the sales and marketing systems including website, marketing and sales automation system (Hubspot, WordPress, Google Analytics, Google Optimize, Google Data Studio, Zoom Webinar, etc.) to drive awareness and engagement and to measure attribution across channels and campaigns – continually testing multiple variables, continually learning and improving

  • Aggressively optimize every stage of the funnel by experimenting, defining campaigns, and analyzing results with deep attention to detail
  • Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results
  • Develop the frameworks, infrastructure, methodology, metrics, tools, and plans to execute and evaluate effective growth initiatives, and ensure we are continuously iterating on, testing, and optimizing new channels, audiences, visual creative, and copy

Demand Generation

Leverage marketing tools to implement a digital demand generation strategy and execute lead generation programs, leveraging account-based marketing and other enterprise-focused, data-driven marketing techniques across channels

  • Cultivate and expand customer references 
  • Build out A/B test and optimize Receeve’s website content for SEO and conversion
  • Develop thought leadership and educational content which resonates with the target audience (blogs, webinars, videos, case studies, and white papers)
  • Partner with the Sales team to execute and align on key field marketing activities

Communications

Build and execute a communications strategy that successfully raises Receeve’s profile, positioning the brand as the innovative leader in technology-led collections

  • Develop a PR plan to increase overall brand awareness
  • Build relationships with industry press, bloggers, and influencers
  • Define and execute social media strategy to help us connect to our prospects and customers as well as partners and key influencers

Solution Marketing

Develop and ensure adoption of a differentiated ’why Receeve’ narrative for our solutions. Develop a deep understanding of non-performing loans and collections technology to build differentiated messaging and engaging content

  • Analyze research and data to provide leadership in messaging development and brand positioning
  • Create solution content – sales enablement assets, product videos, references, solution pages, etc.
  • Lead go-to-market strategy for current and new products


Sales Enablement

Enable a world class sales team through strategic programs, training, toolsets, assets and process

  • Support solution go-to-market strategy for sales and partners
  • Develop playbooks and competitive landscape assets

Requirements

  • Minimum of 12-15+ years international experience in a variety of B2B enterprise marketing roles, including working for companies selling financial solutions or services
  • A strong track record in digital demand generation developing, implementing and optimizing lead generation programs across channels and using ABM strategies
  • High proficiency with a variety of commonly used marketing tools including Hubspot, Google Analytics, Salesforce and various Account Based Marketing tools such as Bombora, Demandbase and Engagio
  • Expertise in creating content and working with product, demand generation and sales enablement to produce the right materials for internal and external use
  • Creative and innovative thinker with a “can do” attitude, proactive problem solving skills, strong attention to detail and an ability to work in a fast paced environment 
  • Strong focus on measurements and reporting as well as a willingness to be held accountable for results
  • Strong interpersonal skills, ability to work well with customers & prospects and cross-functional Receeve teams
  • Ability to develop compelling messaging and to communicate consistently across channels
  • Familiar with developing strategies for increasing awareness across a variety of channels including digital and social media, analysts and industry influencers

The position is based at Receeve headquarters in Hamburg, Germany and is a fantastic opportunity for the right leader to join a fast-growing, dynamic and market-innovating enterprise technology company.

Apply here

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